The New Natural

When we set out to develop Neutrogena® Naturals, we developed a set of guiding
principles to focus our decision making. They are linked to our values to create pure
natural skincare with real results. Every product development and packaging decision
came out of these key principles.

Strive for Simplicity:

We wanted to create an efficacious product using only what was essential, nothing more, nothing less. Our products were formulated without harsh chemical sulfates, parabens, petrolatum, dyes, or phthalates. Just what is essential to work on your skin. We leveraged natural plant derived ingredients where possible and the average of our line is 94% natural. The remaining ingredients
were thoughtfully chosen from a comprehensive array of safe and pure ingredients to ensure safety and accessibility. For example, we made the choice to use synthetic fragrances over natural fragrances because synthetic fragrances offer more hypoallergenic options which ensures that the final product will be safe and gentle. But we’re working everyday to improve our technologies to find even more natural ingredients we can use.


In the past, other natural products have not always delivered the results that you wanted. By merging the clinically proven expertise of Neutrogena with the best of what nature has to offer, we’re able to bring you the best of both worlds—natural skincare that really works. We've always been committed to creating products that work, and now we’re bringing that commitment to natural skincare. And we’re working with our team of cross-disciplinary experts to find more efficacious bionutrient sources and ingredient combinations from across the globe to provide unique solutions from nature that
really work.

Build Transparency:

We wanted to have open and honest conversations with our consumers about what’s in our products and where each ingredient comes from. That’s why on the back of our products you won’t see just a list of ingredients. We tell you exactly where the ingredient comes from, whether it’s a vegetable, coconut or bionutrient rich Willowbark. We also call out exactly what kind of packaging we use.
Right now, we’re using up to 50% post consumer recycled content in our bottles and 100% recycled paper where possible. We’re doing our best to increase the amount of recycled content we use. In our plastic bottles, for example, we found that 50% recycled content was the greatest we could currently go without sacrificing product aesthetics. Also, while all of our containers are recyclable,
we haven’t yet figured out a perfect solution for a recyclable pump, so we’re doing the best we can, but see ourselves on a path of continuous improvement, and will continually challenge ourselves to improve on these numbers in the future.

Do Good:

We wanted to act with the future in mind while giving back to our communities. That’s why we partnered with The Nature Conservancy, a global organization dedicated to protecting natural
sources of clean water for people, plants and animals. We want to promote a better environment by supporting clean water and water conservation efforts that affect our local communities.

Prove It:

Our team of cross-disciplinary experts from scientific and integrative health backgrounds has worked to find innovative, effective ways to balance dermatologic efficacy with natural insights. Neutrogena® Naturals products are designed to work as well as traditional products with absolutely no tradeoffs.


At the end of the day, we know that if we do our best to live up to our guiding principles, not only will our consumers see the benefits of natural skincare, but we will do our best to try to limit our impact so that the planet can thrive along with the people on it. We realize that all decisions have environmental consequences on both people and planet and so we strive to think ahead, be mindful
of our carbon footprint and continually try to be better than our previous best. That way, our consumers can feel good about knowing that they’re not only getting the best of sustainable and natural beauty, but they are also being mindful of the planet.

No harsh chemical sulfates, parabens, petrolatum, dyes, phthalates

Pure, Safe and Effective

We've made choices about what goes into Neutrogena® Naturals products, and what gets left out. We developed the Naturals line to ensure that you get the results that you want by adhering to our own standards of excellence and using pure, safe ingredients that are naturally derived.



Just like nutrients in your body are essential for health, naturally derived bionutrients can be used to promote healthy skin. Bionutrients are highly concentrated chemical compounds found in nature that are essential for healthy-looking skin.

The benefits of bionutrients have been shown to promote skin health and resilience by adding essential nutrients and supporting the skin’s own natural functions for replenishment and detoxification. They are the foundation of healthy skin, and the root of our approach to natural.


Neutrogena scientists teamed up with a
multi-disciplinary panel of experts to identify five classes of proven vital bionutrients found in nature:


So, how do they work?

Bionutrients are clinically-proven to support your skin's functions:

  • Vitamins and minerals keep skin functioning optimally
  • Essential fatty acids replenish skin’s natural barrier
  • Flavonoids and polyphenols act as anti-oxidants to knock down free radicals produced by pollution and solar radiation
  • Sugars deeply and effectively deliver vital moisture
  • Amino acids and peptides act as building blocks to help replenish skin
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